RIT’s visual communication design MFA program is making its mark on the upcoming second edition of Mastering Type, hailed as a crucial guide to typography for print and web design. Three students, ...

No matter how intelligent, logical and measured we think we are, humans can be irrational. Sometimes even illogical. Above all else, we’re emotional beings, and we may often think with our hearts. But ...

Labels are often the first point of contact between a brand and its potential customers. Every element of a label, like color, imagery, material, and even shape, plays a role in shaping consumer ...

This advanced class deals with virtually all aspects of typography. Typographic applications encompass historic and contemporary viewpoints. Course projects involve the effective use of type and ...