J.Crew's immersive virtual store features six shoppable rooms and a Boathouse with interactive content highlighting the brand's heritage. Across the retail landscape, more stores are being built with ...

The MarketWatch News Department was not involved in the creation of this content. BOCA RATON, Fla., Aug. 26, 2025 /PRNewswire/ -- Napster (formerly Infinite Reality), the innovation company powering ...

Beauty retailer Beautyque NYC — which debuted in 2020 as the first 3D virtual beauty store — is testing out a new technological innovation in the beauty space: a virtual reality app that will allow ...

Immersive 3D virtual store platform Obsess has launched AVA by Obsess, a self-serve solution designed to enable brand teams to build and customize virtual stores themselves. The content management ...

Obsess's mission is to disrupt the traditional e-commerce grid, plug and play format and deliver an immersive 3D shopping experience with interactive content, gamification, customized avatars, live ...

STRATHAM, N.H., Nov. 17, 2022 /PRNewswire/ -- With the holidays approaching, Lindt & Sprüngli USA has created an innovative way for consumers to experience the premium chocolate brand – through its ...

BOCA RATON, Fla., Aug. 26, 2025 (GLOBE NEWSWIRE) -- Napster (formerly Infinite Reality), the innovation company powering the next generation of digital media and ecommerce, today announced a ...