Indiatimes

ABB and Formula E extend partnership after successful season 11

ABB and Formula E are extending their partnership. This collaboration aims to promote cleaner technologies. It will also engage a new generation of fans. The partnership focuses on brand building and ...
T&D

How ABB and Formula E are Changing the Game for All EVs

The ABB Formula E event marked a new chapter in reshaping how consumers think about electrification, sustainability, and the future of energy. ABB Formula E charger and the ABB NASCAR EV Prototype. In ...

OUTFRONT Expands Sports Marketing Footprint as Official Out-of-Home Media Partner of the ABB FIA Formula E World Championship

OUTFRONT Media, one of the leading out-of-home (OOH) companies in the U.S. and a leader in in-real-life (IRL) media, has been ...

5 Things to Know for Jeddah E-Prix (Rounds 4 & 5) + Key Formula E Partners

Prepare for the Jeddah double-header weekend of the ABB FIA Formula E World Championship with this 5 Things preview video ...
The Drum

ABB on why its title sponsorship of Formula E is as much about brand reputation as awareness

ABB’s team are the first to admit that when Formula E announced the Swiss engineering brand as its title sponsor, the prevailing global reaction was: ‘Who?’ “In the past, I think we were too humble as ...