Customers are more likely to purchase items after viewing it in AR, Amazon said. — -- Amazon announced this week that its augmented-reality shopping tool -- which allows users to visualize how an ...

Imagine standing in front of the Lincoln Memorial, pointing your phone camera at the building and having additional museum exhibits that you can interact with pop up on the screen. A new augmented ...

Watching a training video or reading an instruction manual is one thing. Doing the job is another, says DeepSight.

BMW believes the future of driving isnt about taking your eyes off the road. Its about putting the information exactly where ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

The global market for augmented reality and virtual reality in healthcare is expected to experience significant growth. 1. The market is expected to reach nearly $641 million in 2018. 2. In 2013, the ...

“Collaboration with physical therapists and students is critical, because their domain expertise helps to ensure the ...

The Xreal Air 2 Ultra have formed a meeting point between the capabilities of a VR headset, and the portability and lightweight comfort of AR glasses — all packed into a premium pair of specs.

Augmented reality comes to deep-sea divers, thanks to the US Navy's Office of Naval Research (ONR) and Coda Octopus's Divers Augmented Vision Display (DAVD) system. The setup turns any standard diving ...

Snap Inc, the company behind Snapchat is launching a new subsidiary called Specs for its upcoming AR glasses, scheduled to ...

Bhaskar Das] has been tinkering with one of Nintendo’s more obscure handhelds, the DSi. The old-school console has been given a new job as part of an augmented reality app called ...

'This is wild' says Microsoft exec after using Apple Vision Pro on a plane. Here's everything worth learning from the experience. The Apple Vision Pro is technically ideal for watch big games like the ...