Traditional marketing is alive and well despite its stodgy old-school reputation with millennials and Generation Z. Examples of traditional advertising include media ads and outreach strategies such ...

You've probably seen the National Highway Traffic Safety Administration ads on drunken driving, advising motorists to "drive sober or get pulled over." You may have seen ads from Drop It and Drive, a ...

Advertisers aren’t just competing for their audience’s money, they’re also competing for their attention. At SMX Create, Rebecca Debono and Julia Thiel discussed how they create eye-catching ads that ...

Programmatic advertising has been a buzzword in the marketing industry for quite some time. But what does programmatic actually do? And how does it differ from traditional display marketing?

(Ad) Display ads are everywhere on the web. Once you start to notice how many ads are out there, you'll quickly see that you rarely land on a page that doesn't present you with some type of ...

This piece is part of a series on the great internet letdown. Read the rest of the series. It is difficult to spend any time on the internet these days without being inundated with advertisements. In ...