Forbes contributors publish independent expert analyses and insights. John Kell is a writer who's covered spirits for over a decade. The new Maker’s Mark campaign is called “Perfectly Unreasonable” ...

NEW YORK, Nov. 20, 2025 /PRNewswire/ -- The Interactive Advertising Bureau (IAB), the leading trade association for the digital advertising industry, today released its 2025 Creator Economy Ad Spend & ...

In the modern world of the rapidly changing digital environment, video advertising is not a luxury, but the only way to attract attention, arousal, and transform cold audiences into buyers. Social ...

Libsyn has announced four strategic additions to its Business Development team, reinforcing its focus on creator partnerships, ad operations, and brand engagement as the company seeks to further ...

Billo's evolution from UGC marketplace to a comprehensive creator marketing stack demonstrates how the industry is maturing. Instead of treating creator content as a tactical add-on, forward-thinking ...

Virginia’s state government watchdog agency said Wednesday it will examine the awarding of a six-figure contract to Gov. Glenn Youngkin’s political ad-maker for the production of a state tourism video ...

Sounds and overlaying text are key elements for a successful TikTok ad, according to a new report. The report, compiled by marketing platform CreatorIQ and TikTok, analyzed data from the platform.