Needham & Company upgraded AppLovin stock to Buy from Hold and set a $700 price target in a research note Monday.

ChatGPT ads are here. This guide shows small businesses how to master conversational advertising, AEO, and GEO to dominate ...

New platform unifies conversion tracking from CRMs, call tracking, and manual sources to automatically qualify leads ...

In essence, AdCP aims to do for AI-driven advertising what OpenRTB once did for real-time bidding—bring order to chaos. But this time, it’s not just about banner ads; it’s about creating a universal ...

When Comcast released its self-serve Universal Ads platform earlier this year, it included an ads API with the goal of making CTV ads accessible to small businesses, just like search and social media ...

Reddit RDDT continues to scale its advertising business by turning real-time community engagement into a source of strategic insights for brands. As advertisers seek platforms that combine scale with ...

DoorDash Inc. (NASDAQ:DASH) is one of the best Fortune 500 stocks to buy according to billionaires. Earlier in June, DoorDash announced an expansion of its advertising platform, which included the ...

As TV continues to converge with digital media, advertisers benefit the most from partners who understand both worlds. When ...

Walled garden platform advertisers may not know where their ads were served or who they targeted, and have no log files to boot, but they paid for those ads all the same. And they may have enough info ...

NEW YORK—Comcast Advertising has launched a new AI creative platform that will make it much easier for small businesses and local advertisers to market and promote their products by using AI-powered ...

A business can spend more time arguing about a 30-second script than it spends buying airtime. Then the media plan… Read More ...