The YouTube app for smart TVs will soon roll out 30-second ads that viewers will be unable to click past. YouTube is making major changes to its ad experience, and they’re not likely to be popular ...
YouTube appears to be testing a new livestream ad format for mobile that keeps the video visible during ads for non-Premium ...
A split-screen view for ads ...
Some YouTube users have recently begun encountering 90-second unskippable ads in the TV app.