Discover how two brothers turned a family shoe business into the global sportswear giants Adidas and Puma after one of history’s most famous business feuds.

There are those who assure that there is no love equal to which two brothers can express. However, the German brothers Adolf and Rudolf Dassler staged a fierce and relentless fight due to the great ...

BERLIN (Reuters) - Sports goods makers Adidas and Puma, founded by two feuding brothers, buried a 61-year-old grudge by playing a soccer match at their German hometown of Herzogenaurach to mark ...

LONDON (Reuters Life!) - More than 60 years after a feud between brothers Adi and Rudolf Dassler resulted in the creation of the Adidas and Puma sportswear rivalry, the two companies are making peace ...

Adidas announced Friday that it is in talks with Puma CEO Bjorn Gulden to succeed Kasper Rorsted as its chief executive. Puma announced Arne Freundt as Gulden's successor Friday. The two companies ...

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