Adobe is joining several other players in the generative AI (GAI) space by rolling out its own model. The Firefly Video Model is powering a number of features across the company's wide array of apps.

Morgan Stanley says it is still waiting for Adobe’s push into generative artificial intelligence to bear fruit. That’s one reason the firm’s analysts downgraded the stock Wednesday, sending shares ...

Adobe Inc. introduced a raft of new artificial intelligence features for creative professionals at its Adobe Max product today. Some of the capabilities are rolling out to the company’s video editing ...

Adobe Inc. is improving its suite of artificial intelligence-powered creative tools with new Firefly generative AI models alongside a newly announced Firefly app. Today at the company’s Max London ...

Consumers are buying more from generative AI's suggestions, a trend that has persisted beyond the holiday season, research released last week by Adobe found. Compared to July 2024, traffic from ...