Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...

The Lego company has not made any major redesigns to its brick since the debut of the modern brick in 1958, so this is pretty big news. But what does it mean? In a continuation of screenless play, ...

LEGO announced it will launch a line of new Star Wars kits that include its new Smart Brick, a special piece that brings tech ...

The Lego Group confirmed major changes since 1978 with its latest announcement of intelligent bricks marking a new era of ...

Advanced electronics built into new bricks and figures can detect how they move and respond with light or sound effects ...

Neat idea, but with no mention of a dev kit it's another sign of Lego's descent into designing nothing but fun on rails Not ...

With a Smart Brick, Lego creations can come to life. A car could make engine sounds until it crashes, or Darth Vader could ...

Lego, the iconic brand synonymous with creativity and imagination, has made a groundbreaking announcement at CES 2026 by unveiling its new Smart Brick. This innovative product is set to redefine how ...

The new Star Wars sets, which incorporate Smart tech, might be cool — but fans are not abiding by the rising costs of basic ...

Lego Group, the world’s largest toymaker, has launched a direct attack on screen time, unveiling a new interactive platform ...

Lego has unveiled a new "smart brick" technology at CES 2026 in Las Vegas, describing it as its "biggest innovation in ...