In its upfront ad presentation Wednesday, Warner Bros. Discovery announced a number of advanced advertising products for its streamer, Max. Chief U.S. advertising-sales officer Jon Steinlauf said ...

Discover how product placement subtly integrates brands into movies, TV shows, and more, enhancing viewer engagement with ...

Meta is chasing two advertising trends – short-form video and retail media – and it’s doing so by leaning into the biggest trend out there: AI-based ad tech. On Tuesday, Meta released new products in ...

TikTok on Tuesday introduced a slew of new ad products designed to help brands tell higher-impact stories, beyond what they could do on traditional television or standard mobile video ads. Why it ...

Google Performance Max (PMax) and the coterie of other AI-based ad platforms, including Meta Advantage+ Shopping Campaigns (ASC) and, more recently, Amazon Performance Plus, have taken hold in the ...

Mark Marshall is in Las Vegas to unveil a suite of new products, and tout a jam-packed lineup of tentpole events coming to NBCU's properties next year. By Alex Weprin Senior Editor 2025 has only just ...

Three new formats will let users easily place products featured in ads in their Amazon carts, with no need for QR codes. By Alex Weprin Senior Editor It’s about to get a lot easier to buy something on ...

Many companies still treat brand and performance marketing as separate efforts, often isolating brand initiatives from key KPIs and unit economics analysis. Traditionally, brand marketing focuses on ...

Snapchat has recently unveiled a range of product updates on its social media platform – from more expansive optimisation choices that drive lower-funnel conversions to new brand-specific ad formats ...