Amazon hired Google’s former group product manager Sam Cox and Amobee’s former chief product officer Jamie Fellows to supercharge the growth of its demand-side platform. Cox and Fellows will lead a ...
After slipping in the DSP rankings to Google earlier this year, Amazon has reasserted its no. 1 status as advertisers’ preferred platform. Bolstered by the last few months’ ecommerce surge, Amazon has ...
Amazon is even more widespread and influential than you may think. Amazon Prime counts almost half of the adults in the U.S. among its members. Even those who might avoid shopping at Amazon are likely ...