Restaurants looking for new ways to engage and inform customers may benefit from incorporating augmented reality (AR) technology into their menus, according to new research from Washington State ...

Excitement soars with Top 7 AR shifts in 2026 that already hint at everyday change. Momentum from theater experiments, ...

Concern grows as 5 AR moves hit 2026. Investors and product teams are racing to lock in device advantages this quarter, and that timing matters ...

There used to be a time when the only way to truly feel a sport was to be there in person, i.e., inside the stadium, experiencing all of the excitement firsthand. Now, with the advent of digital ...

Virtual reality (VR) and augmented reality (AR) are at the forefront of immersive tech trends, each offering distinct experiences that appeal to different markets. VR delivers full digital immersion, ...