In today's hyper-connected world, customer experience (CX) reigns supreme. Imagine this: You're engrossed in a movie on a Friday night, popcorn in hand, when your streaming service suddenly sputters ...

I first started writing about the benefits of a more proactive approach to customer service and experience back in 2013. It seemed to me that the benefits were clear: delivered well a more proactive ...

Proactive customer support is all about identifying and resolving customer issues before they turn into bigger problems. Customer service experiences rarely delight us. Most of us can detail an ...

Anticipating the concerns of customers is critical in the post-pandemic world. Here’s how organizations can leverage proactive support as a revenue driver. When a customer reaches out to a company, it ...