The now wholly-owned subsidiary would be positioned below fellow BMW brand Rolls-Royce, fighting alongside competitors like ...

Alpina bids farewell to a a story that began back back in 2020 with a special limited-run edition that will only be available ...

The rights to the Alpina trademark were transferred to BMW on January 1, 2026, marking the launch of the newly minted BMW Alpina. It's unclear when we'll see the first of these new Alpina models, but ...

Check out exterior and interior photos of the exclusive final run of the BMW Alpina XB7 SUV.

BMW Alpina is now officially a standalone BMW brand, complete with a redesigned emblem and global production shift for 2026. BMW Alpina becomes an official BMW sub-brand, ending its independent tuner ...

Alpina is now fully under BMW control and its famous badge has a new look to mark the start of a new era. Like the best Hollywood facelifts, it’s subtle enough that casual observers might miss it, and ...

BMW finalized its acquisition of longtime partner Alpina in March 2022, closing one chapter and opening another. Rather than fast-track the transition, BMW honored a five-year agreement signed in 2020 ...

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Once a low-volume niche player, BMW Alpina will operate in the luxury space above German firm’s standard models ...

Vik is the Co-Founder and former Editor at MotorAuthority, a leading U.S. website covering performance and luxury cars. Since 2025, he has contributed to CarBuzz, blending his engineering background ...