Sometimes the most effective shifts don’t start with convincing people to think differently. They start by getting them to ...

Most organizations try to change workplace behavior through education, communication campaigns, and training, but these efforts are costly and rarely translate into measurable shifts in how people ...

Making people feel positive about themselves gets better results than negativity. Here’s a common pattern in my house. See if it seems familiar to you. After my husband showers, he often forgets to ...

Over the course of four sessions, my patient, Stacey, and I worked toward her goals of sleeping more, checking her email less and spending more quality time with her family. She successfully developed ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

In 1936, the psychologist Kurt Lewin proposed a deceptively simple idea: Behavior is a function of the person and their environment. He even gave it an equation: B = f(P, E). Your actions are shaped ...

The Harry Potter audiobooks helped Katy Milkman make a foundational discovery about exercise behavior. A Harvard graduate student at the time, she was struggling to work out. Once a varsity tennis ...