Consumers today are free to connect with the brands, ads and social accounts that appeal to them. If they're interested in a brand's products and services, they'll pursue interaction, giving ...

Opinions expressed by Entrepreneur contributors are their own. Your brand is no longer just about you or your company. Now, branding is all about the individual. They are seen as symbols representing ...

Building a community of brand lovers can unlock sustainable growth and countless benefits for companies and marketing teams: From customer insights to the co-creation of new products or services, word ...

Consumers are becoming less receptive to traditional methods of customer acquisition. Partly, this is due to the growing evidence that customers want something stronger than transactional ...

Forbes contributors publish independent expert analyses and insights. Clara covers consumer brands shaping tomorrow's retail landscape. Retailers are rethinking the way they interact with shoppers, ...