A visual identity system is the consistent use of logos, colors and typography. Over time, this visual identity — or “look” — becomes associated with the organization, and thereby reinforces its ...

Supporting brands, affiliated partnerships and associated initiatives have very distinct business operations and relationships to the university, which helps to determine how to visually represent the ...

Miami University's brand extends far beyond the logos, wordmarks, symbols, and images seen throughout our marketing and communications materials. The brand is a complex system driven by the emotions ...

University divisions, colleges, schools, offices and administrative units are highly visible and should always be tied directly to the master brand lockup. Within the university visual identity system ...

Do you find that your product quality is high, your brand identity is clearly defined, but your commercial results aren’t meeting your expectations? One of the simplest ways to check whether you’re ...

After several years of research, design work and community feedback, William & Mary has unveiled new visual identity guidelines meant to bring consistency to the use of logos and graphics across the ...

The market for artificial intelligence services is expected to reach $609 billion by 2028 with a five-year CAGR of 21.4% (USD). Growth will be driven by new generative AI capabilities and traditional ...

For all printed materials, images should have an actual resolution of 300 PPI, and an effective resolution of at least 300 PPI, at a maximum of 100% scale. These values can be checked in the Link Info ...

Always use the primary color, Brandeis Blue, in projects produced for the university. For official and/or permanent applications, use only the primary and secondary colors (Brandeis Blue and Cyan).