With Google’s recent U-turn around third-party cookie deprecation, it’s easy to think there’s no rush to adopt alternative data strategies like conversion API (CAPI). But that’s a dangerous assumption ...

For marketers, measurement and attribution is still a headache, which is throwing a major wrench in campaign planning. Campaign planning is also a struggle for B2B marketers, who often use LinkedIn to ...

Today’s hip-hop evolution is often powered by independent artists who are equal parts creative and business-minded. A prime example is Capodei Capi, who has built more than just a music career. He ...

Heidi Bullock, CMO at Tealium, former CMO at Engagio (acquired by Demandbase) and former GVP Global Marketing at Marketo, an Adobe company. With increasing privacy regulations, changing consumer ...

While there has been a lot of debate on what “open” means, what everyone in technology can agree on is that open standards are one of the key drivers of industry growth and prosperity. Open technology ...

When new Afghan refugees arrived in Minnesota at the end of 2021, CAPI USA was not prepared, CEO Ekta Prakash says. The nonprofit’s budget had already closed for the year. But there were 250 ...

Capi, the rising star of social media, has achieved a remarkable milestone in his YouTube career with a video that has taken the internet by storm. Known for his humorous and original approach to ...