The Kroger Co. has added a visual enhancement to a brand identity relaunch nearly two years ago. Kroger said Thursday that a new icon dubbed “Fresh Cart” has joined the elongated “K” and “G” Kroger ...

Kroger is planning to alter Cincinnati's skyline with an updated logo atop its Downtown headquarters. The nation's largest supermarket chain is preparing to add its "Fresh Cart" icon to its signature ...

MILLIONS of customers use Kroger to do their grocery shopping every day. But, some shoppers have just recently realized what's hiding in the retailer's revamped logo. The major retailer, which was ...