SANTA CRUZ — Laila Valdez Fields is so sure her quirky new cereal cafe will be a hit, she bet the house on it. Literally. A real estate agent, she persuaded her husband, a chiropractor, to sell their ...

Most chain restaurants are brands unto themselves. But at the Cereality cereal bar and cafe, the Lucky Charms are the products it sells and patrons' emotional ties to the breakfast staple. Cereality's ...

[Sam Dangremond/The Daily Pennsylvanian] The branded boxes that Cereality serves its cereal in are among the trademarks that the company is seeking to protect through the threat of legal action.

David Roth wasn't always a success in business. He has dabbled in consulting and publishing and even sold frozen steaks at Sears while in college. But when he noticed a Wall Street executive taking ...

As a child, Richard Goldstucker’s mother never, ever let him eat sweet cereals. No Cap’n Crunch. No Frosted Flakes. Don’t even think about Lucky Charms, young man, I don’t care if they are magically ...

(CNN) -- For many who walk into Cereality, it is hard not to feel like a kid. At the quick-serve restaurant that serves customers only cereal or food made from cereal, there are TV screens that show ...