Three years ago, Keema Bowen started Northeast Cheer Stars as a small, recreational cheer program in Fort Morgan. She planned ...

St. Peter's cheer coach Amanda Windom has taken on the role of cheerleading organizer for the News Journal All-Star Classic ...

Pegasus Cheer athletes delivered outstanding performances across two consecutive competition weekends, earning top placements ...

Every year, the world's most talented cheerleaders take over Atlanta. The Cheersport National All Star Cheerleading Championships will make its return this weekend. This event is truly unlike any ...

INDIANAPOLIS (WISH) — The Pro Cheer League is starting its inaugural season Friday in downtown Indianapolis. Organizers hope it can pave the way for paying cheerleaders. The league is owned by Varsity ...

Through Varsity Spirit, the company he established in 1974, he turned cheerleading into a multibillion-dollar juggernaut and ...