It’s common sense: When it’s hot outside, don’t put on a dark shirt—wear white instead. A team of researchers at Purdue University has put this common knowledge to work to figure out ways to cool ...

It seems like car enthusiasts and automakers all compete to create the shiniest, most reflective paint finishes possible. More recently, however, some have turned to a different type of finish in ...

If you’ve ever redone a room in your house and gone to the hardware store to pick out some fresh paint, you know that there’s a lot of different shades of white on the market. Turns out, there’s a new ...