Google is constantly making changes to its search rankings, but not all updates are equal. Every few months, the company bundles up changes into a larger “core update.” These updates make rapid and ...

For a long time, marketers have chased clicks. These digital interactions are used to interpret intent and behavior, with the ultimate aim of understanding us in order to sell to us better. But now ...

As search engines become more crowded with answers, snippets and AI summaries, more people are finishing their journey without ever clicking a link. That shift changes how you need to run paid search ...

More searches end without a click. Learn what zero-click searches are, why they’re rising, and how to optimize content to stay visible in a no-click world. Zero-click searches occur when users get ...

PPC is getting tougher – and it’s not just because of competition. Click-through rates are falling, costs are rising, and once-steady campaigns are harder to keep profitable. The real shift is ...

For decades, much of digital marketing has focused on a simple pair of objectives: populate a webpage with high-quality content, and get that webpage to rank as highly as possible among search results ...