In 1963, the Coca-Cola Company produced its first diet beverage and called it TaB Cola. More than half a century later, the soft drink maker has decided to retire the soda brand. Fans have taken to ...

Coca-Cola's classic one-calorie drink is still a favorite for some, and they're mounting pressure against the Atlanta-based company in hopes of seeing it return to store shelves soon. Tab, which was ...

Tab, the pioneering diet soda Coca-Cola first launched in 1963, will be discontinued this year. Call it another casualty of the coronavirus, beverage giant Coca-Cola had kept the iconic soda on store ...

Coca-Cola discontinued its once groundbreaking Tab diet soda three years ago and a hardy group of fans are actively trying to get the company to bring it back to retail shelves. Last month, on a sunny ...

ATLANTA — Fans of the iconic diet soda Tab are rallying to bring it back, five years after Atlanta-based Coca-Cola discontinued the beverage. A group of loyal Tab enthusiasts has launched a campaign ...

The Save the Tab Committee is dedicated to reviving Coca-Cola’s discontinued diet soda SaveTaBSoda Tab Soda fans have formed the Save Tab Soda Committee to campaign for Tab’s nostalgic return The ...