Data analytics can be a game changer for marketing organizations. McKinsey’s DataMatics study showed that firms in the top quartile of analytics performance were 20 times better at attracting new ...

This post was co-authored with Shiwani Kumar and Sylvia Yang, both MBA students at the Fuqua School of Business, Duke University. Marketing analytics involves the creation and use of quantitative data ...

Opinions expressed by Entrepreneur contributors are their own. There is no one-size-fits-all answer to the question of how to succeed in marketing analytics, as the field is constantly evolving, and ...

Predictive analytics involves using data, statistical algorithms and artificial intelligence to anticipate future outcomes, trends, behaviors and events based on historical customer data. This ...

Marketing analytics revolves around data – data related to consumer behavior, competitive context, channel performance, campaign outcomes, and market trends. Measurement in marketing, on the other ...

According to HubSpot’s 2017 “State of Inbound,” 59 percent of respondents reported seeing the highest quality of leads from inbound practices. Why? For one thing, leads are actively seeking ...

GA4’s rollout reshaped analytics, but adoption challenges reveal gaps between Google’s promises and marketers’ reality. As a marketing specialist who has gone through the transition from Universal ...

LONDON--(BUSINESS WIRE)--A global data analytics and advisory firm, Quantzig, has announced the release of their latest marketing analytics engagement for a leading food and beverage manufacturer.

Students are required to complete a total of 30 credits to complete the MS in Marketing Analytics and Insights degree. View the suggested course sequence for a 1-year full-time student. The purpose of ...