AI, trust, wellness, value, authenticity and proof-led sustainability with real-world examples and brand action ...

CarGurus has released its seventh annual U.S. Consumer Insights Report, revealing growing consumer satisfaction and increased buying power among car shoppers. The report highlights a year-over-year ...

Discover the top longevity trends shaping the food and beverage industry - from gut health and protein to functional drinks ...

In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Consumer behavior is undergoing a massive shift as generative AI ...

Beyond their buying power, Black consumers are setting digital trends and leading engagement. Black audiences spend 32 hours on apps and websites on their smartphones and tablets. As some companies in ...

KUALA LUMPUR, Jan 11 — Rawang assemblyman Chua Wei Kiat has weighed in on public frustration over rising prices, arguing that ...

The NAACP is calling on Black consumers to direct their nearly $2 trillion in buying power toward companies that have kept their commitments to diversity, equity and inclusion (DEI) initiatives. In a ...

Purchasing power refers to the amount of goods and services a person or entity can buy with a given amount of money. It fluctuates over time due to inflation, deflation and changes in income, directly ...

While every person has their own associations with different colors and no one color has a universal effect on viewers, there are some overarching trends in color perception that have considerable ...