Novartis is using familiar faces—real patients from its Cosentyx TV commercials—to thank healthcare workers and promise support for patients. It’s a shift away from product-centered TV ads as Novartis ...
Eli Lilly’s aggressive Taltz DTC advertising seems to be giving the new-to-market drug a boost in the next-generation psoriasis drug battle against Novartis' Cosentyx. While analyst Lynn Price was ...
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