Creativity is critical to effective advertising. Many brands have used creativity to build brand images with greater meaning the basic capabilities of their products. Leadership in creativity and ...

Creativity is the soul of advertising and branding. It is what gives life to messages about products and services that may otherwise be boring or insignificant in the hearts and minds of target ...

In previous blogs and in my recent book Splendors and Miseries of the Brain, I argued that one of the dangers that limits creativity is self-censorship. Any creative person, whether in art or ...

What is “creative nonfiction,” exactly? Isn’t the term an oxymoron? Creative writers—playwrights, poets, novelists—are people who make stuff up. Which means that the basic definition of “nonfiction ...

Franchise concepts that foster creative expression continue to make strides on Long Island. These concepts, often serving people of all ages and skill levels, come with supportive guidance and ...

Creativity, innovation and entrepreneurship are all inextricably linked and form a powerful combination of personality traits that drive business success. A creative and innovative entrepreneur can ...

In 2017 Hasbro launched Hanazuki: Full of Treasures, a girl-focused brand with the goal of helping children understand their moods through colorful adventures. It proved a hit as Hasbro’s first ...

Mumbai: One question firms often grapple with is how to foster creativity and innovation to beat rivals. The answer might lie in introducing some competition among the innovators or those engaged in ...

I happened across a research article the other day that reported a surprising, counterintuitive finding that got me thinking about a number of things—ADHD, its possible relationship to creativity, and ...