More than 60 years after disrupting the oral care category with the first-ever fluoride toothpaste, Crest is once again reinventing the way we think about brushing with an innovation the whole family ...

(Reuters) -Procter & Gamble and Colgate-Palmolive are among the defendants in six new lawsuits targeting the sale of toothpaste and mouth rinse for young children because the products contain fluoride ...

Procter & Gamble and Colgate-Palmolive are among the defendants in six new lawsuits targeting the sale of toothpaste and mouth rinse for young children because the products contain fluoride, which can ...

Select independently determines what we cover and recommend. When you buy through our links, we may earn a commission. Learn ...

Procter & Gamble’s Crest has enlisted seven-year-old social media influencer Brody Hudson Schaffer as the official “Kid Correspondent” for its new Crest Kids Color Changing Toothpaste. Specifically ...

NBC Select independently determines what we cover and recommend. When you click on or buy through our links, we earn a commission. Learn more. Plus, tips for teaching kids how to brush their teeth and ...

THEY’VE GOT THE SCOOP TONIGHT ON WHAT TO LOOK FOR AND WHAT TO AVOID. AS PARENTS, IT’S IMPORTANT TO PRIORITIZE YOUR CHILD’S DENTAL HEALTH. HOW MANY TIMES A DAY ARE YOU SUPPOSED TO BRUSH YOUR TEETH?

Once your child’s first tooth comes in, it’s time to start brushing with a fluoride toothpaste, according to the American Academy of Pediatric Dentistry — doing so helps prevent cavities and gum ...