Texas AG Ken Paxton’s deal with Crest over fluoride imagery sparks praise and criticism amid broader debate over children’s ...

Crest toothpaste will join competitor Colgate in adjusting its labeling and marketing so that it "accurately depicts the ...

The move aims to ensure that depictions of fluoride toothpaste quantities on Crest packaging align with guidance for children ...

Ken Paxton secured a settlement with Crest toothpaste's makers to modify children's toothpaste packaging to accurately ...

Texas AG Ken Paxton says Crest maker Procter & Gamble will update kids toothpaste packaging to better show the recommended ...

Procter & Gamble has begun rolling out new packaging and marketing for Crest children's toothpaste under an agreement with ...

Texas Attorney General Ken Paxton secured an agreement with P&G to alter Crest toothpaste's marketing for child safety.

AUSTIN, Texas — Texas Attorney General Ken Paxton on Thursday announced a settlement with Procter & Gamble (P&G), maker of ...

The initial thought of Crest's new "Be" toothpaste flavors left a sour taste in my mouth. Chocolate? Lime? Vanilla? None sounds particularly refreshing or clean, two qualities I tend to enjoy in ...

Getting your Trinity Audio player ready... NEW YORK — Mint-chocolate toothpaste? Procter & Gamble said Tuesday it is launching a line of Crest toothpastes called Be that feature nontraditional flavors ...

Those little blue microbeads in your Crest toothpaste may be getting stuck in your teeth and gums, prompting dentists to ask toothpaste manufacturers for a change. The tiny scrubbers contain the ...