Scibids, the global leader in artificial intelligence (AI) for customizable bidding solutions, announces an expansion to its long-standing partnership with Google Display & Video 360 (DV360) as the ...

Turning leads into conversions isn’t easy for any marketer – especially when using the product can represent a lifetime commitment. Automated investing platform Betterment positions itself as a ...

SINGAPORE & REDWOOD CITY, Calif.--(BUSINESS WIRE)--Amobee, a leading global digital marketing technology company serving brands and agencies, announced today enhancements to its platform that allow ...

For years, digital advertisers have relied on the native tools within DSPs to optimize campaigns—often using generic, one-size-fits-all performance metrics. But as budgets tighten and expectations ...

New custom bidding options in Google Display & Video 360 will allow advertisers to utilize data from Google Analytics 4 (GA4) properties and optimize bids to capture attention. As marketers and ...

Jellyfish is now offering Google Custom Bidding to optimize programmatic media buying for digital marketing. Jellyfish was selected as an early beta tester of Custom Bidding, which allows advertisers ...

Throughout the digital ad ecosystem today, AI tools are virtually everywhere—and for good reason. From data analysis and creative development to solving for identity loss, AI continues to unlock ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Louis Moynihan, vice president of product ...

Charlotte Tilbury Beauty faced the same challenge many other retailers selling high-value goods also face: how can it grow its media spend above a certain plateau without also growing the cost per ...