Marketing strategies are ultimately designed to increase market share for a company and its brands, using a range of marketing tactics to accomplish specific goals for new customer acquisition and ...

Defining strategic management has never been easy. I recently confronted this problem again while teaching two courses on strategic management this past summer. I have taught strategic management many ...

A version of this article appeared in the Summer 2021 issue of strategy+business. Kristian Ebbesen Fjelde and his team knew that the executive committee meeting scheduled in mid-2019 to discuss the ...