When you know the difference between descriptive and behavioral marketing, you can decide on the best marketing approach for your business and use it to get new customers. Descriptive strategies apply ...

Conclusive research is a structured data collection technique that provides detailed, factual information that's useful in decision-making. Descriptive marketing research is a form of conclusive ...

Marketing Science, Vol. 30, No. 6 (November-December 2011), pp. 950-964 (15 pages) What can be learned about marketing phenomena from descriptive, structural, and experimental empirical models? Is ...

Are you using “wow words”? An apartment marketer shares the list she uses when writing ad copy and differentiating community amenities and features. Back in 2011, I wrote a blog about using unique and ...

Descriptive writing is a powerful tool that adds life and depth to your writing. Effective descriptions breathe life into your ideas and put the reader in the scene where those ideas live. If I want ...