At $630, this new breed of Kindle is expensive, but its sleek build, color panel, and paper-like display surface are the core reasons to buy it, if you can stick with the basics.
After recapping the launch of its eScreener and digital incentive programs, Nielsen gave a first detailed look at what could lead to the end of the paper diary: the mobile survey, or mSurvey. After ...
With continued calls to modernize its measurement service from many in the radio industry, Nielsen gave a look behind the curtain at its approach to audio diary surveys in a Thursday webinar – ...