The first step toward understanding what a direct channel of distribution offers - also known as a direct marketing channel - is to understand what a channel of distribution is. Simply, a distribution ...

Marketing professionals often focus on the "Four Ps" of selling, referring to product, price, promotion and place. The importance of place, or where you sell, makes choosing and managing your ...

Learn how to increase sales, expand market reach, and enhance competitive advantage by making products readily available to consumers where and when they want them. In the interconnected world of ...