For decades, earned media functioned like a stamp of approval. If your brand appeared in a respected publication, credibility was assumed. A single feature could change the trajectory of a business.

Zero-click AI search is changing ROI. Learn the GEO KPIs that replace last-click attribution: visibility rate, share of voice, citation lift, and pickups.

A well-rounded communications strategy includes activities aimed at generating earned and owned media content. On their own, each option can be tremendously valuable for businesses at all stages of ...

The Hershey Company requires practically no advertising. The brand sits right at the warm, gooey center of everyone’s subconscious. That’s how Hershey’s bars can sell on American store shelves for 125 ...

There is nothing more frustrating than seeing a competitor growing faster than you solely because of name recognition, especially when you know that your product or service is vastly superior to them.

It’s no coincidence that the rise of the ‘owned-first approach’ touted by several media agencies has come to the fore at the same time ‘content marketing’ has become an industry buzzphrase. With ...