Color is more than just a visual stimulus; it has the power to influence our emotions, thoughts, and behaviors. The psychology of color explores how different colors affect our mood, productivity, and ...

Veronica Then wore an electroencephalogram, or EEG, cap and stood in front of a black curtain with a white square placed behind her like a target. Studio lights beamed down from the ceiling as a panel ...

Vision is a complex process. The visual perception of the environment is created by a combination of different wavelengths of light, which are decoded as colors and brightness in the brain.

We can use the emerging science of color to make a stronger impression. For example, there’s a widespread impression that soft hues and gentle colors are relaxing, and that relaxation is a good state ...