Does your law firm’s target audience – the people you’re currently reaching – represent the ideal client you want to attract? With so much going on in digital marketing, it’s easy to get caught up in ...

You must have known some marketing campaigns that fell off due to a lack of connection with the target audience. Also, maybe they weren't clear about or didn't know their ideal customers.

There is a reason why the old adage is “know thy customer” and not “know thy target audience.” Knowing your customer is a lot easier. You can talk to your customer directly and develop a relationship ...