In this second episode, Tom Fox and Alyssa DeSimone review the opt-in and opt-out requirements introduced in the recent updates to the California Consumer Privacy Act ...

The General Data Protection Regulation (GDPR) implemented in May 2018 stands as a landmark regulatory framework aimed at protecting personal data and privacy for individuals within the European Union ...

Google is now sending emails to publishers, app owners, and others if their sites and apps are not compliant with the GDPR EU User Consent Policy. The email says, "We may take action, including ...

In 1992, Singapore banned the sale of all chewing gum. But if you owned a cornerstore in the U.S. and a Singaporean tourist came to visit your business, there would be nothing to stop you from selling ...

COMMENTARY Five years since the European Union's General Data Protection Regulation (GDPR) took effect, its fingerprints are everywhere: from proliferating privacy laws worldwide to the now-ubiquitous ...

The introduction of the GDPR and subsequent privacy laws worldwide put website owners in a tough spot. The new regulations put forth complex legal requirements for data collection and processing that ...

A new study published in the Journal of Marketing reveals how firms are navigating GDPR (the European General Data Protection Regulation) compliance, striking a delicate balance between persuasion and ...

As an email marketer, you must maintain good email list hygiene. Failing to do so can lead to bounces, complaints and poor deliverability overall. Also, ignoring unsubscribe requests and spam ...

When you visit a website, you’ll often see a pop-up window presenting the option to enter your email address to receive a discount or free shipping. After entering your email address, you can take ...