Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Event marketing has changed significantly over the past month — no one can argue this. If ...

There’s a reason why everything from music festivals to product launches—even global sporting events like the Olympics—exist; they’re compelling, galvanizing, informative and often incredibly ...

Seminars, auctions, plays, trade shows and business conventions generally have one thing in common: They require event programs to be distributed to the people in attendance to let them know what’s ...