Quantitative methodologies, which rely on representative surveys and administrative data, drive much of the policy research on poverty and mobility in the United States. Qualitative research employs ...

Ethnographic research, which involves extensive observation and interviews, provides detailed information on individuals and households not available through other methods. Unlike typical surveys, ...

Business owners are constantly gathering information to help develop strategies to improve marketing and sales. Ultimately, the goal is to improve the bottom line, with better targeting of a company's ...

This is a preview. Log in through your library . Abstract The article is concerned with the everyday activities of sociology, focusing on ethnography. It argues that empirical study of the ...

Online Ethnography, also known as digital ethnography or mobile ethnography, refers to a form of qualitative research that relies on digital devices (laptop or Smartphone) to capture insights from ...

A transparency movement has be gun urging researchers to publicize their data in order to ease replication and accountability. Some ethnographers have also begun arguing that researchers should unmask ...

Anyone who wants to know the human psyche will learn next to nothing from experimental psychology. He would be better advised to abandon exact science, put away his scholar's gown, bid farewell to his ...