Building and sustaining deep customer loyalty is a big task that very often comes down to the little things. Too many brands skip over those seemingly small details — and if you get them right, it’s a ...

The quest for customer loyalty is a priority for most businesses, driven by estimates by some sources that acquiring new customers can cost anywhere from five to 25 times more than retaining existing ...

In 2026, more brands will adopt a holistic incentives marketing approach, uniting loyalty program management and personalized ...

Opinions expressed by Entrepreneur contributors are their own. Customer loyalty is the holy grail of a high return on your investment. However, many people tend to think and invest more in customer ...

When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

Blockchain, NFT, Web3 and cryptocurrency are noteworthy buzzwords nowadays. However, marketing executives are still working to understand the core value drivers and investment areas around customer ...

C200 Mid-Atlantic Chair Mary Naylor has been driving innovation in the customer loyalty industry for over 25 years. As Founder and CEO of Capitol Concierge and VIPdesk, Mary has pioneered customer ...

Get ready for your reviews to go through the roofs, your customer loyalty to respond likewise, and your cash registers to start ringing like they’ve never done before. When interacting with a customer ...

Jai Rawat is the cofounder & VP of Product Strategy at Zinrelo. A successful serial entrepreneur with over 30 years of industry experience. The world is going through a period of massive change. While ...

While companies strive to deliver great customer experience, at times their efforts only drive short-term results. Some customer experience efforts only drive short-term results, without helping build ...

The goal of all businesses is ultimately the same: to make money—whether by increasing revenue or improving profit. Now, to accurately measure performance over time and help the decision-making ...