The 4 Ps are the key factors in marketing a product or service to consumers: product, price, place, and promotion. They are also known as a marketing mix.

The introduction of a new product is an important time for the business that invests in its development and promotion. New products can generate interest and customers or, in the case of a failed ...

Whether you own a small or large company, effective marketing is critical for product promotions. Apart from creating brand awareness and loyalty, communicating the benefits of your products, both new ...

A thorough marketing plan consists of both informative and persuasive promotions. Knowing when and how to use informative or persuasive promotional activities is key to creating marketing strategies ...