Mars, Inc. brand Excel Gum has launched a new Canadian campaign, “Excel Study Beats,” that leverages autonomous sensory meridian response, or ASMR, for content designed to help relieve studying stress ...

TORONTO, May 29, 2025 /CNW/ - Canada's favourite gum just got a fresh makeover. EXCEL ® Gum, proudly part of Mars, is unveiling a bold new look this summer, celebrating a new era of confidence, ...

Mars is launching a new Excel gum flavour – its first brand innovation in nearly a decade – with a music festival-heavy campaign that revolves around the theme of refreshing experiences. Mars is ...

EXCEL Gum's 'EXCEL Study Beats' campaign blends gum and ASMR to provide students with a unique and effective way to conquer 'examiety' TORONTO, Nov. 28, 2023 /CNW/ - In a world where academic pressure ...

Excel Gum is continuing its focus on the well-being of Canadian post-secondary students with a new campaign centered around immersive, campus-based experiences. The brand says that, unlike in previous ...

TORONTO, Sept. 25, 2013 /CNW/ - A new survey has found that 96% of Canadians who chew gum have experienced someone with bad breath at home, work or in a variety of other situations when fresh breath ...

The #1 gum brand in Canada launches bold new identity and activations at Budweiser Stage and Osheaga ...