Add Yahoo as a preferred source to see more of our stories on Google. For the first time in over six decades, Mattel's Ken is leaving the beach behind — and setting out for the great unknown. In ...

Expedia is partnering with Mattel, Inc. to give Ken, Barbie’s iconic boyfriend, his own spotlight in the company’s Super Bowl LX commercial spot. The new ad with Ken is called “Going Places With Ken,” ...

Mattel’s Ken is flying solo in a new animated 30-second Super Bowl ad for Expedia titled “Going Places with Ken.” The creative is a joint effort by Buck and in-house, in collaboration with stop-motion ...

On Monday, Feb. 2, Expedia and Mattel, Inc. launched a Super Bowl ad starring Ken Mattel Mattel's Ken is the star of an Expedia Super Bowl ad that launched on Monday, Feb. 2 In the ad, Ken travels to ...

“Going Places with Ken” marks the start of a year-long partnership between Expedia and Mattel, celebrating the Ken brand’s 65th anniversary and positioning him as Expedia’s newest Brand Ambassador.

Natalie Wills, SVP of integrated marketing and creative, shares what’s working with a creator-led strategy that includes an ...

For the first time in over six decades, Mattel's Ken is leaving the beach behind — and setting out for the great unknown. In celebration of Ken's 65th birthday, Mattel Inc. and Expedia joined forces ...

Expedia(R) and Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, announced today that Ken(TM) is ...