While many people believe that marketing is advertising, public relations, social media, email blasts, promotions, direct mail and other forms of business communications, those types of communications ...

Depending on the size of the company, advertising might be a standalone function or a sub-function of marketing. Less formal organizations often use "advertising," "promotions," "communications," ...

What’s the most important role for marketing in your business? Growing sales? Increasing mental availability? Using price to defend margins? All of the above? Over half (57.9%) of respondents to ...