External links are easily one of the most overlooked SEO elements. They’re also one of the most misunderstood. Some add too many links to content without considering quality, relevance, or long-term ...

Understanding and using the difference between external and internal links strategically as part of your overall digital marketing plan is an important part of SEO. Each type of link has its place in ...

In the preceding two articles, I’ve reviewed some issues of reliability and legal liability for external links. In this final article I discuss policies about external links from corporate Web sites.

YouTube is expanding its link listing display on creators’ channel profiles. The platform now allows you to include up to 14 prominent clickable links near the ‘Subscribe’ button to create awareness ...