In today’s hyperconnected consumer landscape, FMCG brands are no longer just competing for shelf space; they are competing for attention, trust, and relevance in a vibrant digital ecosystem. The ...

Senior CXO, Business Strategist, and Consultant, writes on how FMCG stores are sitting on a data goldmine and hw most aren’t ...

Industry players say attention is now a precursor to measurable business outcomes in a digital-first ecosystem, and this ...

In this week’s episode of the podcast, Kavita Singh, Senior Content Editor, B2B Marketing spoke to Omne about fast-moving consumer goods (FMCGs) from a B2B perspective. Joining her was Anna Massey, ...

“The e-commerce model isn’t broken,” says Richard Kelly, co-founder of U.K. advertising technology company Adimo. “So we’ve focused on FMCG marketing. That’s where there is a problem. That’s where ...

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New Delhi: A pick-up in FMCG volumes and operating margins in the December quarter is setting up a more supportive backdrop for advertising spends in India, as large consumer companies signal demand ...

Industry leaders note that in a digital-first ecosystem, attention has become the gateway to tangible business results, signalling a broader reset within FMCG marketing strategies ...

New Delhi: If you ever want to understand India’s mood, don’t look at stock charts. Look at what people are putting in their shopping baskets. A little extra shampoo. A bigger pack of biscuits. A new ...

The Indian FMCG sector anticipates a strong 2026. Expect high single-digit volume growth and better margins. Urban demand is set to recover, boosted by policy changes and easing inflation. Companies ...